While many baur employees at the weismain site are breathing a sigh of relief, the mobele purchasers have had the sad certainty since tuesday: their jobs have fallen victim to the "focus" synergy project to the sacrifice. The furniture and home furnishings ranges will in future be handled at otto group headquarters in hamburg. "This has nothing to do with the performance of the division", said baur managing director albert klein. "We have competition in the online market that is becoming increasingly intense and fierce. We have to take advantage of all possible synergies, especially on the purchasing side."
It could have been worse for the site. Then, when actually only the buyers of shoes had remained at the obermain. After a long struggle, an agreement has been reached within the group: although purchasing will in principle be managed centrally from hamburg. But the shopping areas shoes, jewelry/watches, sports, household, lighting as well as gifts, toys and sub-goods will remain in weismain.